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Portable Building Business

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Property Maintenance

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Importing Cashflow

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Gazebo and Bali Hut

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Mobile Skip Bin

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As Seen On:

How a High School Drop Out From the Suburbs of Sydney Built a 7 Million Dollar a Year Business…

And Why This is Great News for You Right Now!

READ ON TO FIND OUT HOW….

Hey there,

My name is Matt Buchel and I want to thank you for joining me. In the following pages you’ll get to know me better and you’ll see why I’m absolutely committed to helping you improve your life through my business in a box programs.

But although this little booklet is about me… it’s about you too!

That’s because by sharing my story, you can see what’s possible in your business… and what you can achieve in your life if you only believe.

Why You Don’t Have to be a Slave to Your Business…

I don’t mean to boast, but I get to live the life of my dreams every single day.

I started from scratch and have run build and sold several multi million dollars business over the last 15 years, the same business models that you have the opportunity to become part if you are accepted.


I do business throughout the world, not only do I consult one on one to other business so I have my finger on the pulse I also still run my own importing and sholesaling business plus of course operate unique busness in a box systems and as part of my wholesaling business I and import millions of dollars of stock each year from…

China, Africa, Indonesia, Canada, America, Vietnam

… just to name a few…

I still pinch myself sometimes. Living this lifestyle; living my dreams.

I know this may sound shallow, but I love being able to buy myself all those toys I never could afford while I was a tradesman. (On the left, you can see one of the cars I bought in the USA, a 1964 Chevelle Malibu SS. You can import cars like this without even visiting the USA if you don’t want to.)

THE POINT IS, I AM NOT A SLAVE TO ANYONE! (AND YOU DON’T HAVE TO BE EITHER!)

Most people I talk to are tied to their job or in a business that they just do not like any more and desperately want a change. They are stressed out, worried, and very concerned for their futures. They are working hard and getting nowhere… barely keeping their heads above water.

But it doesn’t have to be like this.

  • You CAN have a profitable business without working yourself to death…
  • You CAN take off on holidays while your business works like clockwork while you’re away…And you CAN have your cake and eat it too!

I have put all the key components that allow me to do what I need to do in each on of my business in a box programs everything you need to go from ‘slave’ to ‘master’… to go from ‘scratching a living’ to a ‘wildly successful’ business.

So hang in there and keep reading. I’ll show you how I did it in a minute.

From A Down and Out Sydney Tradesman, To a Life of Autonomy and Freedom… All Through The Power Of Business

But don’t get me wrong, I’m not bragging here, just stating facts. It’s important you know I’m the real deal… that you know a bit about me and my amazing life. And I want you to realise there’s nothing special about me, I come from a working class family, left school early year 10 in fact…

FACT IS, IF I CAN DO IT, SO CAN YOU!

So I didn’t always live this perfect lifestyle. Frankly, I wasn’t born with a silver spoon in my mouth and I didn’t get any handouts.

I started out as a tradesman in Sydney; then worked in the building trade, erecting commercial buildings in country towns like Hay and Leeton, Cairns and Rockhampton. Even did a stint in a boat yard. I was working hard but
getting nowhere. There was always more bills than dollars. I was working hard but I wasn’t getting
rich that’s for sure.

Sound familiar? If so, you know exactly what I’m about right?

I soon realised…

The Only Way I Was Going To Get Rich Was To Be My Own Boss and Own My Own Business!

So that’s what I did. I sacked my boss and started my own business.

That was a dozen or so years ago and I haven’t looked back. Since then, I’ve owned and sold many
successful businesses.

Not so long ago I sold Tropical Lifestyle, Australia’s largest manufacturer and retailer of Gazebos and Bali Huts. It’s a 7 million dollar a year business here on the Gold Coast and employs around 35 people.

Since I have sold that it gavce me room to be 100% focus on unqiue business and creating my business in a box packages.

Every single business I started succeeded. While others were struggling, moaning about the economy, my businesses thrived!

So What Made The Difference?

Basically, I learned and mastered 3 critical skills…

1: Marketing… so my my phone was always ringing off the hook enquires always coming in…

2: Sales… so all these customers bought and bought often…

3: Systems… so I could go on holidays while my business continued without me.

Frankly, I became obsessed with these 3 critical areas (I still am). I soon found out, the more money I spent on my education, the more money I made.

Here’s a partial list of my expensive education…

  • Attended 32 local seminars – $48,000
  • Travel and accommodation – $38,400
  • Attended high end USA seminars – $48,000
  • Invested in dozens products and courses – $80,000
  • Invested in a bunch of training programs – $180,000 + 9 Created my own team to develop system – $240,000
  • Made a huge amount of mistakes – $210,000 +
  • Constantly educating myself – $????
  • Invested my time years and years – ????
  • Total investment – At least – $844,400.00!

Now that may seem like a lot of money… but as I said… the more money I spend on my education, the more money I make. And the more mistakes I avoid. It’s that simple. Plus added bonus is if and when you are accepted into one of my business in a box programs we get to work one on one and you get the benefit of all this knowledge funneled into my system you will shortcut.

A lot of mistakes for many years, others have asked me, almost begged me to reveal my secrets. And lately I realised just how much I loved teaching… which is great news for you because you can shortcut your learning curve… and learn from my expensive experience and education.

HERE ARE SOME OF MY ACHIEVEMENTS SO FAR…

2011 GKIC Marketer of the Year Runner Up in Chicago

This is a very prestigious event, with hundreds of savvy business owners competing each year from around the world. Yeah I didn’t win, but I got close… but… my promotions did get the attention and praise of Dan Kennedy, arguably the best marketing consultant on the planet.

2011 Street Smart Marketing Marketer
of the Year in Australia

This was special to me. I was up against the best of the best marketers Australia has to offer. The judge was Mal Emery; one of Australia’s best marketing consultants. And I won it! But best of all, when I showed the crowd of business owners my systems, they instantly saw why I had won… and many mobbed me at the back of the room, wanting to get their hands on these systems.

Nominated for the 2011 Gold Coast Young Entrepreneur of the Year

Another acknowledgment that my marketing works… and once again, I was up against stiff competition in my home town of the Gold Coast.

BELOW IS THE FULL ARTICLE:

THE THATCHER IN THE SKY
6 June 2011, Gold Coast Business News

In three years Matt Buchel drove a business he bought for sub-$500k to generate annual $6 million in revenue. Now he’s helping other businesses turn their luck around.

After 15 years of owning and operating his own companies, serial entrepreneur and builder-by- trade Matt Buchel’s latest venture is arguably his greatest success.

He bought and re-branded Bali hut and gazebo company Tropical Lifestyle in May 2008 after moving to the Gold Coast from Sydney, after selling his property maintenance company Graffiti Gone.

He says the previous owner established the company in 1981 but, despite having a passion for quality products, lost interest in promoting the business during trying economic conditions.

“To say the business was under-performing is an understatement. There were three guys working three days a week and its potential wasn’t being explored,” says the 37-year-old.

“I’d moved to the Gold Coast and was looking for a business that suited my expertise. I’d been in the building industry for the last 15 years and the Tropical Lifestyle concept was something I’d been thinking about for some time.

“I knew what the business would be capable of if I put the right operating structures in place, developed strong marketing strategies and just applied the management skills I’ve learnt over the years.

“But even I was a little surprised with its initial turnaround success.”

When Buchel took ownership of Tropical Lifestyle the company turned over less than $500,000 a year. In his first year in charge of the outdoor building supplier he turned over $2.5 million and in the second year (FY10) sales revenue was $4.7 million. FY11 looks even better. The company is on track for annual revenues of $6million and now has more than 30 staff.

“I have had to invest maybe another $500,000 back into the company over the last three years, but that’s what you’ve got to do to maintain strong growth,” he says.

“In 2008 Tropical Lifestyle had three gazebos on display and around 30 statues. Now our Bundall superstore is the largest of its kind in Australia, with 30 gazebos and 85 water features on display and around 1200 different styles of statues and pots available for sale.

“People fly in from all around the country to visit the store and inspect the display products. We also build timber decks and carports; pretty much any outdoor custom building our clients require.

Setting up our internet presence that includes an online store, catalogues and promotional videos has also been a key part of Tropical Lifestyle’s success.”

Buchel’s track record of executing successful business development strategies has been the catalyst for the creation of his offshoot marketing consultancy Smart Marketing Magic.

“I’ve been studying marketing for many years so Smart Marketing Magic is an enjoyable side project for me,” he says.

He says the biggest mistake made by builders is failing to negotiate and meet the market.

“Market conditions may be tough at the moment but we don’t sit around watching the news and get caught up in the doom and gloom of the Gold Coast’s construction industry,” he says.

“The biggest area where business owners fail is not knowing how to sell. When people call and ask for a quote, it’s stunning the amount of operators who just give a price without asking the client what their budget is or what they are expecting to spend.

“In the good times you might have been able to name your price, but it’s increasingly competitive out there and you’ve got to be a smart negotiator and know how to market and sell your product or service to survive.”

In 2011 Received Position No.29 Smart 50 Awards

The Smart 50 Awards recognise and celebrate Australia’s fasted growing businesses. The awards are based on average annual revenue growth over the past three financial years; I’m proud to say that my business came in at number 29.

BELOW IS THE FULL ARTICLE:

HOW I MADE A RUNDOWN PROPERTY BUSINESS VIABLE
Thursday,10 May 2012, Patrick Stafford

Matt Buchel has been in the property game for years, but his current company, Tropical Lifestyle, wasn’t built the usual way – he took it over from an entrepreneur who felt he didn’t have much more to give to it. A few years later and Tropical Lifestyle, which manufactures and builds gazebos, is turning over $7 million a year. Buchel says taking on an existing business is easier than starting from scratch, but there are still plenty of lessons to learn along the way.

So how has the business been traveling?
Everything’s going pretty well, although it’s mainly the same, we have some new product ranges and good activity going.

People seem to have less money right now, and the spending is tighter. They’re not spending as much as they did a year ago. They have money, but they’re just saving it up for a rainy day.

Last year your turnover was just over $6 million; can you give an update on that?
We’ve actually changed the business model slightly, and we’ll probably do a little more than $7 million, but we’ve gotten rid of some of the aspects of the business that we didn’t want, either.

Like what?
How the end transaction is done with the client. We’ve just switched that up.

So you took over this company from a rundown construction business. Is that right?
It actually wasn’t a rundown construction company. It was basically a retailer/importer that had been rundown. The guy wasn’t interested in doing anything with it and had been in charge of it for 25 years and was looking to get out.

Describe that process. How did that all start?
I was just looking around for a business to buy. It was in a similar area that I had been working in with previous businesses that revolved around property and so on. I just felt like it was a good opportunity and that it could be expanded.

What was the biggest thing wrong with it?
Basically I just had to build new systems into the business.

What do you mean?
I’d been in the building industry since I was pretty much 15, and I knew the type of concept this guy was going for. I felt that I could do it properly, when it hadn’t been done well before by the owner.

He just ran it as a one-man-band, and I thought there could have been more there.

And so what did you do?
The first goal was to reduce the pricing so it was at a reasonable level, and then create a sales base around the entire product.

The guy had priced the product about $3,000 or $4,000 above what they were really worth, and he only was doing one or three a month. And of course you can only have a reasonable offer when there’s good value there.

And then what?
We just started to work on increasing sales. This was back in the day when the government was still giving more handouts, which helped. It was more home owners looking to increase the value of their properties.

We reinvested the money we made into the company, organised an admin team, a sales team, and a few more part-time staff. You need to build momentum when you take on a new business and introduce work into the pipeline.

Do you think this was easier or harder than starting a business from scratch? And how?
Well, you’ve already got a proven concept, so in one sense that helps. You’ve already got the basis there, instead of having to start from nothing. It’s definitely easier than starting from scratch.

What do you think was one of the biggest challenges of taking over an existing business?
We just had to get new staff used to the way I was doing things, and then get credibility from the new staff.

That took a bit of work, I just had to explain to them how I didn’t wake up one day and was just buying a business for the hell of it. The money wasn’t handed to me, and I’m doing all this for the results.

What was the hardest adjustment for them?
Doing things properly. The old owner would like to cut corners, whereas I want to go the extra mile.

Was there anything else that came up and set you back?
What didn’t come up is the better question. We had to move locations twice in six months.

Really? Why?
Annoying neighbours in the area. We had a manufacturing base, and it was in one location. Then we had to move it, and then there were more complaints, so we had to move again just six months later.

Was that because you had increased production so much?
Yeah. We had gone from just the one-man-band in the previous business, to 12 people in a year, so there was heaps more production.

I didn’t mind doing it the first time, but I was very unimpressed the second time.

For those entrepreneurs out there who are thinking about taking over an existing business, what advice would you give them?
Make sure you’ve got a bit of cash up your sleeve in case you get into trouble. There will be stuff that runs you right to the wall, and then you just have to deal with them. Make sure you have some saved for a disaster.

In 2011 My Growth Equals Position No. 57 of the BRW Top 100

The BRW Top 100 recognises the fastest-growing small and medium enterprises in Australia; companies that show exceptional revenue growth that have expertly navigated their way out of the global financial crisis.

In 2009 BRW launched the BRW Fast Club, which was developed to drive new business opportunities, forge partnerships and discuss current business issues for Australia’s fastest growing businesses.

The BRW Fast Club is a community of like-minded entrepreneurs that meet throughout the year to network and discuss topics relating to cash flow management, strategic planning, business expansion, offshore expansion, finance (including managing capital & finding new sources), sales, how to sell your business, and IPOs.

Author of Five Books

I have authored and published five books; “How To Go From Zero to 13.2 Million in a Bricks and Mortar Business in Just 3 Years Using the Power of The Internet”, “The Small Business Owners Road Map To More Customers”, “How To Fill Your Retail Store With Customers and Your Bank Account With Cash in 90 Days or Less”, “How To Buy or Sell Any Business In Any Economic Climate and Make Thousands of Dollars in The Process” and “Little Known Secrets To Successful Backyard Entertaining.”

Featured in Gold Coast Bulletin November 2011

Nothing beats the power of free publicity and getting journalists to tell their readers all about your business. Every time I’m featured in a magazine or newsletter, it brings in tens of thousands of dollars in sales to my Tropical Lifestyle Superstore. And best of all, it’s all FREE thanks to publicity. You can do the same thing too once you know how (getting featured like this is just one of the many things I show my students how to do successfully).

BELOW IS THE FULL ARTICLE:

CATCHING PROFITS BREEZE
28 November 2011, Lucy Ardern, Gold Coast Bulletin

The unconventional story of Gold Coast business Tropical Lifestyle might cause some to conclude the business was destined for failure.

Matt Buchel took over the Bali hut and gazebo manufacturing and sales company in May 2008, just as the world was about to head into the Global Financial Crisis.

He pushed on regardless and bought, then opened, a new manufacturing facility in Ormeau, only to be forced to relocate again when he failed to secure Gold Coast City Council approvals for material change of use.

“That cost me a lot of money,” Mr Buchel said. “I had to re-sell the property at the worst time in the market.”

Tropical Lifestyle was also importing materials into Australia before value adding and selling to customers, while most companies here were pushing to restructure their businesses in the other direction.

But Mr Buchel can boast about the steady growth he achieved with Tropical lifestyle, regardless of all these factors. Tropical lifestyle was a small business when he bought it, with almost no staff is now on its way to being a medium-sized business on the Gold Coast with annual turnover of $6.1 million and a staff of 30.

“In the first year, I took it from virtually nothing to $2.5 million turnover,” he said. “Last year we sold about 1200 gazebos to customers all around Australia.”

The company sells outdoor and garden products including water features, bamboo fences, Bali huts, statues, pots and pebbles.

The drive and leadership shown by Mr Buchel has been a key factor behind the company’s success but keeping business costs low by selling a large percentage of Tropical Lifestyle products online has also been crucial.

“I have been able to profit by cutting out the middle man,” he said. “The business model has kept the margins high. Most people manufacture wholesale but I am going the whole hog.”

Now Mr Buchel is looking to revert to a more traditional model by introducing a network of sales staff with the aim of boosting sales with face-to-face deals.

I am taking it away from a web-based business now and looking to set up a network of self-employed salespeople,” he said.

“The internet is about putting your shop front in the 21st century but everyone knows you will sell more if you have a person selling the product”

Mr Buchel has a sales target of $82 million this financial year and wants to break the $10 million barrier in 18 months.

Featured in Gold Coast Business News November 2011

Gold Coast Business News is the city’s only dedicated business magazine that has kept me informed and ahead of my competition so I was honoured to be featured in their publication.

BELOW IS THE FULL ARTICLE:

THE THATCHER IN THE SKY
November 2011 Edition, Tom Reid, Gold Coast Business News

In three years Matt Buchel drove a business he bought for sub-$500k to generate annual $6 million in revenue. Now he’s helping other businesses turn their luck around.

AFTER 15 years of owning and operating his own companies, serial entrepreneur and builder-by-trade Matt Buchel’s latest venture is arguably his greatest success.

He bought and rebranded Bali hut and gazebo company Tropical Lifestyle in May 2008 after moving to the Gold Coast from Sydney, after selling his property maintenance company Graffiti Gone. He says the previous owner established the company in 1981 but, despite having a passion for quality products, lost interest in promoting the business during trying economic conditions.

“To say the business was under-performing is an understatement. There were three guys working three days a week and its potential wasn’t being explored,” says the 37-year-old.

“I’d moved to the Gold Coast and was looking for a business that suited my expertise. I’d been in the building industry for the last 15 years and the Tropical Lifestyle concept was something I’d been thinking about for some time.”

“I knew what the business would be capable of if I put the right operating structures in place, developed strong marketing strategies and just applied the management skills I’ve learnt over the years. But even I was a little surprised with its initial turnaround success.”

When Buchel took ownership of Tropical Lifestyle the company turned over less than $500,000 a year. In his first year in charge of the outdoor building supplier he turned over $2.5 million and in the second year (FY10) sales revenue was $4.7 million. FY12 looks even better. The company is on track for annual revenues of $6 million and now has more than 30 staff.

“I have had to invest maybe another $500,000 back into the company over the last three years, but that’s what you’ve got to do to maintain strong growth,” he says.

“In 2008 Tropical Lifestyle had three gazebos on display and around 30 statues. Now our Bundall superstore is the largest of its kind in Australia, with 30 gazebos and 85 water features on display and around 1200 different styles of statues and pots available for sale.

“People fly in from all around the country to visit the store and inspect the display products. We also build timber decks and carports; pretty much any outdoor custom building our clients require. Setting up our internet presence that includes an online store, catalogues and promotional videos has also been a key part of Tropical Lifestyle’s success.”

Buchel’s track record of executing successful business development strategies has been the catalyst for the creation of his offshoot marketing consultancy Smart Marketing Magic.

“I’ve been studying marketing for many years so Smart Marketing Magic is an enjoyable side project
for me,” he says. He says the biggest mistake made by builders is failing to negotiate and meet the market.

“Market conditions may be tough at the moment but we don’t sit around watching the news and get caught up in the doom and gloom of the Gold Coast’s construction industry,” he says.

“The biggest area where business owners fail is not knowing how to sell. When people call and ask for a quote, it’s stunning the amount of operators who just give a price without asking the client what their budget is or what they are expecting to spend. In the good times you might have been able to name your price, but it’s increasingly competitive out there and you’ve got to be a smart negotiator and know how to market and sell your product or service to survive.”

Featured In Dan Kennedy’s No B.S Marketing Newsletter

I was featured in Dan Kennedy’s No B.S Marketing Newsletter in March 2013, January 2014, and March 2014.

Dan Kennedy has been helping business owners with marketing and sales for over 30 years. He is arguably the best marketing consultant on the planet. His newsletter goes out to around 50,000 paid subscribers each month, so having my stuff featured in his newsletter was a real buzz. To have appeared so many times was extra special.

Featured in the Book “The Direct Mail Solution” by Craig Simpson and Dan Kennedy

Craig Simpson is the world’s leading authority on Direct Mail. He knows his stuff and his ideas and strategies have made me a lot of money of the years. When he saw my promotions via Dan Kennedy, he had to include some of them in his new book.

BELOW IS AN EXTRACT FROM THE PUBLICATION:

THE MESSAGE AND THE MESSENGER
By Dan S. Kennedy

As Craig has described, a direct-mail piece or package involves two big decisions and comprises two big pieces of work: the message, expressed in copy, graphics, and photos; and the messenger, which is the format. I’ll give you my perspective on both.

Why Marketing Messages FAIL

If you are in the patio furniture business, you can’t help yourself. You habitually think about patio furniture, and you assume others are interested in patio furniture, too. And you are
wrong. This is where failed messages begin, by being product-driven rather than driven by human interest, real life, and emotion.

People buy patio furniture to sit on only when their current patio furniture is falling apart or they’ve moved, have an empty patio, and didn’t bring their old patio furniture with them. Not enough of these folks in a given area to support your patio furniture store, let alone everybody else selling the stuff. You must get people who do not NEED new patio furniture, who can sit in the patio furniture they’ve got, to (irrationally) WANT new patio furniture. A message about brand names, vast selection, low price, easy financing, and free delivery FAILS TO CREATE OR STIMULATE WANT- it only caters to NEED.

Hardly anybody spends $100,000 remodeling a kitchen because their current kitchen doesn’t work. They do it out of WANT, not NEED.

Both these examples involve emotion-ego, status, outdoing the neighbors, pride of ownership. Family life and social life-having a better environment, making at home experiences more enjoyable, having the place family and friends want to congregate.

Human interest-the story of the big Fourth of July party or the Thanksgiving gathering with feasts prepared by three generations in the amazing kitchen. If you want to see somebody who has mastered this, in the backyard deck and gazebo business, visit the website of one of our great GKIC Members, Matt Buchel: tropicallifestyle.com.au.

I’ve reprinted just a few pages from one booklet, part of a complete, multi-piece direct-mail package sent to leads obtained online, at home shows, and from simpler lead-generation direct mail.

This company is thriving, and selling at premium prices, because it has built such a comprehensive message.

Look at the sales booklet: a human interest story about a couple getting married in their Tropical Lifestyle gazebo (Figure 5-4). The front cover positions the sales booklet as a “how to” consumer’s guide and features a lifestyle photo of a happy family. Pages 15 focus on real-life reasons why specific types of customers might want a gazebo and deck (Figures 5-2 and 5-3).

In total, this is a 52-page sales piece, loaded with really great sales copy, with a good balance between product information and the more persuasive copy to make people WANT a whole new, “tropical lifestyle” backyard. (All this is so successful, by the way, that a few years back, Matt won the coveted GKIC Marketer of the Year Award, and now has a package of all his marketing that he licenses to other contractors throughout the world, and a samples package that business owners in many different areas buy from him as well.)

Matt has mastered the making of messages about real life, customer emotions, and human interest. Unless and until you understand this, and translate and apply it to your business, you will forever fail at assembling interesting, persuasive, and productive messages.

Direct mail fails, or at least disappoints for four reasons:

1. Poorly chosen list (Chapter 6 will cover this topic.)
2. An uninteresting, boring message that fails to motivate WANT
3. A message poorly matched with the list
4. A messenger that cant get the message across

Featured in Dan Kennedy’s Magnetic Marketing System

This is Dan’s signature product. Tens of thousands of business owners have invested in this course over the past two decades. Every few years Dan updates the course with new examples. This time, Dan wanted my promotions to highlight and I was happy and proud to oblige.

Featured in Pete Godfrey’s Emotional Ad Writing and Marketing Newsletter

I was featured in the March 2012, May 2012 and January 2014 editions. Pete Godfrey, AKA the Wizard of Words, is one of Australia’s best known and most successful copywriters and sales strategists. He’s been publishing his newsletter since 2006 and lately I’ve been a regular contributor… as Pete can see the value of my hard won advice.

Featured Speaker For The Ultimate Direct Mail Marketing Millions Bootcamp

I was featured as a speaker for Mal Emery Direct Mail boot camp in October 2012. This was a high event where 80 or so business owners invested $2,000.00 to attend. I showed off my winning promotions to the amazement of the audience.

Featured Speaker For Frustration To Freedom 2013

I was featured as a speaker in November 2012 and February 2013 Street Smart Business School. Each member of Business School invests at least $10,000.00 a year to be a member. They are a tough crowd to please. They want experts, not pretenders. Thankfully, both times I delivered and once again I was mobbed at the back of the room.

Featured in the Book “Importing Secrets” by Matt and Amanda Clarkson

This book shows how to start from scratch and grow a safe, secure importing business selling your products in Australia and to the world. It includes the top 5 easily made, most costly mistakes novice importers make and how to avoid them. I am featured as a case study.

IMPORTING SECRETS
By Matt and Amanda Clarkson

If you want to build a safe and reliable importing business from scratch or create an add-on to your existing business, and want to avoid all the costly and embarrassing mistakes then… this may be the most important book you read.

You see, because this is a truly lucrative lifestyle business, there’s something of an Importing Direct To Market Revolution sweeping the country right now and it’s a very exciting time to be involved.

You may be fully aware that there’s an online shopping revolution
happening right now where the main players are changing the game and for those who look to the future for retail, they will see the huge potential too. And just
to show you how real this is, here are three outstanding Australian success stories we’d like to showcase so you can see the massive potential of this new way of doing business and how you can take advantage too.

These people who are leaders in their industry and have broken out of the old mold of doing business. Their results are outstanding to say the least.

Featured in the Giant Book “The WOW Manifesto” by John Dwyer

I was featured as a case study in the giant hard copy of JD’s Wow Manifesto Book which is full of awesome marketing information including “client attraction marketing ideas”. This book won the 2013 Print Industry Gold Medal for the Book of The Year.

BELOW IS AN EXTRACT FROM THE PUBLICATION:

CASE STUDY: BACKYARD EXPO FOR GAZEBO RETAILER
By John Dwyer

Another example of such ‘event mentality’ working well is another client, namely the Gazebo and Bali Hut Superstore on the Gold Coast, whose owner is a very entrepreneurial guy by the name of Matt Buchel.

Matt is an ideal client as he is a terrific implementer. He had heard me recommend ‘events’ at my seminars and highlighted to me that he was interested in doing one.

So we put our heads together and came up with the theme of a “Backyard Expo!”

Rather than limit our target audience to those people who may have been interested in just Gazebos or Bali Huts, I recommended that Matt expanded the target audience to anyone who was interested in improving their backyard’s ambiance.

Hence the reason I suggested that Matt use the theme ‘Backyard Expo!’

And the great thing about Matt is that when you provide him with such ideas, he grabs the opportunity with both hands and takes it to the next level.

He advertised the two-day weekend expo on local radio, newspaper and via letterbox brochures.

He ensured that the expo was attractive to families by having a sausage sizzle, free balloons, face-painting and entertainment on his premises throughout the weekend.

Furthermore, he actually constructed a cash capsule machine (sort of like a telephone booth with lots of air!), where any purchaser of a Gazebo or Bali Hut got the opportunity to grab cash which
would be credited against their purchase!

I also suggested to Matt that he organise live crosses from the local radio station throughout the weekend, which also added to the general ‘hype’ of the event and kept the expo newsworthy.

The result was a staggering increase in his normal weekend trade, with Matt now planning to hold 3 or 4 such expos throughout the year. It just goes to show that if you throw a great party, they will come!

The Gazebo and Bali Hut Superstore is situated on a busy intersection, so the fence was an important communications medium for the Expo.

These people who are leaders in their industry and have broken out of the old mold of doing business. Their results are outstanding to say the least.

Featured Speaker at The 2012 ‘Our Internet Secrets’ Seminar

Andrew and Darryl are the one stop shop for making passive income online – they offer products and seminars to business owners and featured me at their seminar.

BELOW IS AN EXTRACT OF THE ARTICLE:

MATT BUCHEL: HOW I ADDED $330K TO MY BRICKS AND MORTAR BUSINESS
By Andrew and Darryl

Matt Buchel took an unconventional approach to his presentation, making it fun, entertaining yet informative. He explores his motivations behind wanting to grow his business, in a way only Matt could do!

Matt goes on to explain the nitty gritty of how he went about setting up a few of his online businesses, and shared some key distinctive shifts in mindset he has had as a result of working with the Grants, applying their teachings and being able to accelerate his profits in such a short period of time.

The audience loved Matt’s energy and enthusiasm – this guy has personality! Marketing is where the money is. First and foremost, be a marketer even if you don’t think of yourself as one.

The market always has to be your first consideration when creating or selling a product or idea.

Deliver maximum value in your offer and your bonuses, far beyond what they expect and what your competitors are doing.

Featured Speaker For The Street Smart Business School 2012

The Street Smart Business School is hosted by Mal Emery and Ian Marsh from Street Smart Marketing.

Featured Speaker For The Street Smart Business School 2013

The Street Smart Business School is hosted by Mal Emery and Ian Marsh from Street Smart Marketing.

2014 Featured Speaker at The GKIC Super Conference in Texas

I was a featured speaker that this world famous event where attendees discover how to put Texas- sized profits into any business by utilising the devastatingly powerful direct response marketing technology tools. GKIC offers strategies for business owners to attract more of their ideal customers and clients, get them to come back more often, spend more on each visit and send more referrals to the business.

BELOW IS THE FULL PUBLISHED ARTICLE:

THE NEW-FANGLED, WELL-OILED MONEY MACHINE: MATT ‘CROCODILE DUNDEE’ BUCHEL
By Dan Kennedy

GKIC-Marketing-On-Steroids, In An ‘Ordinary’ Business: An Example Rich Demonstration.

Matt owns Tropical Lifestyle, an Australian- based retailer of backyard gazebos and outdoor lifestyle products, who uses the internet and online-offline, offline-online and other marketing system to top SEVEN MILLION DOLLARS a year in sales.

He’s a bona-fide serial entrepreneur who started his first business at age 12, in order to get the money to buy his first computer.

He’s a high-school drop-out who has built not one, but two multi-million dollar businesses from scratch, mastered import and export with Africa, Indonesia, China and other nations around the world, and mastered GKIC-style marketing with online media, print, direct-mail and radio…

…to flood his own Tropical Lifestyle showroom with cash-in-hand, premium price customers for big-ticket items, and more recently to help other business owners Automate & Systemise their marketing.

AT THE SUPERCONFERENCE, he’ll ‘Show ‘n Tell’ some of his most profitable ideas, actual ad campaigns and marketing materials – from direct-mail to online landing pages and video.

Matt was the 2011 runner-up for GKIC Marketer of the Year, 2011 Marketer of Year went to Mal Emery’s Streetsmart Business School in Australia, and ranked #57 in Australia’s Top 100 Fast Growth Companies – he’s exceeding 58% year to year sales growth.

He’s with us at Dan Kennedy’s invitation and urging, because Matt’s REALLY DOING ‘IT’ IN A BIG WAY. He’s no ‘coach’ who’s safe on the sidelines yelling ideas and advice.

He’s keeping a real business growing, nearly on auto-pilot; he’s turned an ordinary business into an extraordinary one.

When you see his SYSTEM, you’ll say – “Now THAT’S a BIG knife, mate!”

Frankly, I really Am a Humble Guy…

Sorry About All The Bragging. If You Ever Meet Me, You’ll Realize I’m A Humble Kind Of Guy. Not Too Flashy. I Just Get On With Business and Get Things Done (Lots Of Things).

BUT IT’S IMPORTANT YOU KNOW WHO I AM AND WHY I CAN HELP YOU WITH ONE OF MY UNIQUE BUSINESS IN A BOX PROGRAMS

Hello again,

Sure, all those awards and acknowledgments from around the world are great… but to me they are just the icing on the cake.

What’s better is money in the bank. Making a decent profit. Being able to take my family on holidays any time I want.

That’s what’s really important.

Because yes, these days I’m a best-selling author, importer, speaker, and creator of Unique Business Systems, and as I am sure you will… but THE most important thing to me is…

I’m a Husband and a Father of Three

My kids has always come first. Although I must admit I have not been so lucky in romance, as I have been in business I have been married twice and divorced twice. Running a successful business has given me the ability to make sure my kids are ok and of course a successful business gives me freedom to spend more time with my kids.

Anyway, spending time with my kids and heading overseas are just one of the many benefits of having a systemised and successful business.

These are special moments… ones my kids will cherish for many years.

Let’s meet my three kids.

Here’s my daughter Courtney fishing in an island on Gold Coast. – (you will notice in my month newsletter that I post to you she makes the monthly recipe) Here are my two sons Jakob and Christian in their spider man pyjamas. These two are a pair of larakins. You always know when they are around because you can hear them from a mile away. (Luckily they’ve got a patient dad!)

And here is another son of my youngest son, Christian. He’s such a happy and content little boy. He’s far more placid compared to his older siblings He’s happy to relax and watch others around him get up to mischief (for now anyway).

Wrapping Up

Okay, so there you have it. I trust you have gotten to know me a bit better and you can see I’m passionate about life, about my family, and passionate about helping other retailers succeed.

I wish you well and wish you every success in the future.

To higher profits!

Matt Buchel

 

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Business #1

Portable Building Business

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Business #2

Property Maintenance

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Business #3

Importing Cashflow

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Business #4

Gazebo and Bali Hut

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Business #5

Mobile Skip Bin

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Business #6

Farm Equipment Business

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Business #7

Coming Soon

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Business #8

Coming Soon

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